Starting a podcast is one of those decisions people, especially business owners think about for a longer period of time without taking action. Most times, it all boils down to the fact that they don’t know how to start one or they don’t recognize how starting a podcast can help their business.

However, it’s important to note that podcasting has gone beyond creating audio or video files that will entertain, educate or inspire people. It has now become a powerful tool business owners can use to connect with their audience and sell without actually being salesy.

In essence, starting a podcast as a business owner helps you create episodes that will increase customer loyalty and trust. This will automatically transform to more sales as your audience will feel like they know you.

Therefore, if you’ve been wondering how to start a podcast and if it’s going to help your business, this guide is for you.
All you need to do is read to the end.
With that being said—Let’s dive in!

What is a podcast?

A podcast is a digital audio or video content created by people known as podcasters. This audio or video file comes in episodic forms and can be listened to at one’s own convenient time.

It is an amazing way to inspire, connect, educate and entertain people.

To learn more about what a podcast is, it’s types, formats and how to listen to one; Click on this link.

However, the aim of this guide is to show you how to start a podcast in 2025. But before that, let’s look at all the amazing benefits of starting a podcast.

Benefits of starting a podcast

Whether you’re a business owner, a content creator or even an individual looking to share your passion, starting a podcast can offer unique opportunities for you. Let’s look at some of the benefits of starting a podcast.

Helps you build a loyal community

Podcasts often create a sense of personal connection between the speaker and the listener. Over time, this builds a sense of loyalty where your listeners become a community of people who support you and become brand advocates.

Encourages creativity

You can create a podcast using different formats or types. Whether it’s storytelling type or using the interview format, starting a podcast helps you lean more towards your authentic self while creating value.

Builds authority and trust

By sharing your expertise and insights, your audience can see you as a go-to when it comes to your niche. In addition, consistently providing valuable content helps position you as an authority in your field.

And when people trust you, you tend to stay top of mind—Always.

Flexible listening method

One of the major reasons podcasts stand out lies in its flexibility. Unlike other digital formats, your listeners can always tune into your podcast and continue from where they stopped.

In addition, your podcast is not competing with other forms of content. If your audience love you, they’ll tune into your channel whenever they want to.

In essence, the benefits of starting a podcast are too numerous to mention all. However, I hope you already get the point.

But, starting a podcast has one major disadvantage—Your audience is going to love you more. So if you want that sweet disadvantage for your business, then let’s head over to how to actually start a podcast.

How to start a podcast

Starting a podcast is not a walk in the park. On the other hand, it’s not like crossing an ocean. But to create the kind of podcast that sticks around, you have to keep note of the following.

1. Determine your podcast goal/purpose

Before starting a podcast, you need to identify why you want to start one. Whatever your reasons are, it has to be relevant. As a business owner, your goal of starting a podcast could be to:

a. Position yourself as an authority.

b. Generate leads for your business.

c. Build more awareness for your business.

Therefore, to identify your goals, there are a few questions you need to ask yourself.

Who is my target audience?

You need to identify the particular group of people that will benefit from your content.

What is my main topic/theme?

Choose a theme/ topic you’re passionate, excited to talk about and knowledgeable in.

What value will I provide?

Decide whether your podcast is going to be in the form of educational, entertaining, inspirational or even a mixture.

2. Choose a podcast name

Your podcast name is an important part of your branding. It should be:

• Catchy.
• Memorable.
• Easy to spell.
• Easy to pronounce.
• Relevant to your theme.

3. Create a podcast cover art

Your podcast cover art is the design that will be on your podcast cover. It has to be an eye-catching design with a bold and compelling description.

You can use Canva to create the design of your choice.

4. Choose a podcast format

Podcast formats come in different styles. We have:

• Solo/Monologue: Just you sharing your insights to your audience.
• Interview: You feature different guests on each episode.
• Co-hosted: You host a conversation with your co-host.

It’s necessary to choose a format you’re comfortable in. Along the line, you can become flexible with your formats.
For instance, you can be a solo podcaster who interviews guests once a month.

5. Plan your content

This is one for the fun parts when it comes to starting a podcast. Focus on topics that are related to your theme.

A rule of thumb states that you should try and brainstorm 10-15 episode topics. If you have a hard time doing so, you should think shout changing themes so as not to experience pod fade.

You can also create an outline for each episode. As a beginner, your podcast should not be too short but not too long.

According to buzzprout platform statistics, podcasts of about 20-40 minutes has the highest percentage(31%), while a publishing frequency of 8-14 days also has the highest percentage of 39%, followed by 3-7 days with a percentage of 36%.

6. Set up your podcast recording equipment

High-quality audio is important for the creation of a successful podcast. Get basic equipments such as microphone, headphones, computer/phone, microphone arm and audio interface.

7. Choose your podcast recording software

Select a user-friendly tool that can help you record and edit your podcast. We have softwares such as:

• Riversidefm or zoom: These are excellent for remote interviews.
• GarageBand: Compatible for Mac and iOS users. This is a really good editing software.
• Audacity: Free software for editing your podcast.

8. Record your first episode

Pick a good, quiet place to record your episode. If possible, find a room with lots of furnitures like sofa or foam. This helps to prevent echoes. However, to record your episodes, follow these simple steps.

a. Create an outline for your podcast

Having a script or outline helps you stay on track and avoid mistakes. In addition, creating an outline that contains your introduction, main content and conclusion helps you have a beautiful flow.

If you’re working with a co-host, it’s important to share the outline so you can work on it together.

b. Do a test run

Record short tests to check your audio set up. Position your microphone in different angles and identify which position offers you the best audio quality.

c. Hit record

Speak naturally, stay on track and have fun with it.

9. Edit your podcast

Editing your podcast helps you to polish your recording, remove long pauses, background noise or mistakes.

While editing, always make sure to edit your content first before polishing the background effects or noises. This helps to prevent you from editing and polishing content parts that are not needed.

In addition, add your intro and outro music to hook your listeners. Use editing softwares like GarageBand or Audacity for your edits. Also, check out pixabay for royalty free music.

10. Choose a podcast hosting platform

A podcast hosting platform stores your audio files and distribute them to platforms like Spotify and Apple Podcasts.

Popular hosting platforms include:

• Buzzprout: This is a user-friendly hosting platform that also has a free plan.
• Anchor by Spotify: This hosting platform is great for beginners.
• Podbean: Affordable and reliable.

11. Submit your podcast

To reach a wider audience, submit your podcast to major directories such as Spotify, apple podcast and Google podcast. Buzzprout gives an easy way to do this.

12. Promote your podcast

Once your podcast is live, you now need to focus on your audience.

—Share and promote your episodes on social media.

—Collaborate with other podcasters.

—Interview guests/celebrities related to your niche.

—Encourage your listeners to leave a review.

—Share to your family/friends.

13. Stay consistent

Starting a podcast isn’t easy. You’re going to battle imposter syndrome and the likes of it. However, consistently putting out episodes according to your publishing schedule helps you to refine, deliver and even create strategies that work for you.

More than that, it helps you build your confidence.

Conclusion

Creating a podcast isn’t just about entertainment. It is also a means to connect with your audience and share industry insights.

In this 2025, starting a podcast can help set you apart from your competitors. It’s a fair deal if you ask me.

Therefore, put all these steps into action, start your podcast and build that lasting relationship with your audience.

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