Making money online has become an essential part of attaining financial freedom.
Social media platforms have evolved from being used to just communicate with friends and build connections to actually being used as a tool to make money.

Businesses and brands are using different social media platforms to showcase their skills and products. Therefore, in this post, we’ll look at how to use WhatsApp—a social media platform to make money.

Ways To Make Money.

There are different ways to make money on social media, but for the sake of this post, we will be looking at the two most important things to utilize for making money.

Selling a Product

A product is a physical good that is sold by a business to another business (B2B) or a business to a consumer(B2C).

For instance, if you sell clothes online, you can use a social media platform where you know your audience is always active to market yourself, attract your ideal customers, lead them through your sales funnel and ultimately make a sale.
For products, businesses mostly use Facebook, instagram, WhatsApp and TikTok to market their goods.

Selling a Service.

A service is a skill that is used to help someone move past a particular obstacle or problem. It is also referred to as an intangible product that provides a benefit to the user.

For instance, a virtual assistant can market her services online, meet potential customers, take them through the sales funnel and convert them to paying customers. Services are majorly sold on platforms like Twitter(X), LinkedIn, WhatsApp and instagram.

These are not the only ways to make money, but every other money making plans depend on either selling a product, selling a service or doing both.

Since we already know the two major ways to make money, let’s look at how to make money with WhatsApp.

How to Make Money On WhatsApp.

WhatsApp is a social media platform that has evolved from being used by friends and family to one where businesses build their brands and attract their potential customers.

Additionally, monetizing WhatsApp is very efficient as WhatsApp gives this homely and close community feeling.

1. Through E-commerce.

E-commerce also known as electronic commerce is a way of selling your products online in order to make money. WhatsApp has made creating e-commerce stores easy through the following steps:

Sell directly

You can sell your clothes, bags, shoes, handmade caps or meals on WhatsApp. Showcase your product on your status, answer potential customer queries and process orders efficiently.

Create a Product Catalogue

A product catalogue is a visually appealing catalogue that is accessible to your customers online. A product catalogue can be created by downloading WhatsApp business, going over to the settings, clicking on the business tools and then adding a new catalogue.

Catalogues are important as they help you showcase your product so that your potential customers can view them even when you are not online.

2. Use Affiliate Marketing To Make Money

This is a business strategy where people (affiliate marketers) get paid commissions for promoting a product. Affiliate marketing pays in Nigeria, therefore, to promote a product on WhatsApp, you can do the following:

Join Affiliate programs.

Sign up for affiliate programs and share your links with your WhatsApp customers. Most times, through your status. Earn commissions for the purchases made through your link.

ClickUp is an example of an affiliate program.

Share reviews of products

Sharing reviews of products you want to promote to your audience is important for building better relationships and creating trust. This strategy works amazingly well especially for products that you’ve used yourself.

3. Digital Products.

Digital products are intangible products that are sold, accessed and used online. These types of digital products include: Ebooks, online courses, mobile apps, software etc. You can use WhatsApp to market and sell digital products in the following ways:

Create a business profile.

Set up your WhatsApp business account, optimizing it to include your business name, description and contact information.

Sell your digital products

WhatsApp friendly user base has made it easy to sell anything ranging from products to services. Use your WhatsApp status to promote and sell product like ebooks and online courses. Run discounts for your potential customers to encourage them to buy.

4. Market Yourself As A Freelancer On Whatsapp

Freelancing is a type of job where an individual works for clients on a project-to-project basis. A freelancer is a self-employed individual who works for multiple clients simultaneously.

How to use WhatsApp to promote your freelance skills:

Choose an in demand skill

There are many popular freelance niches like:

• Writing: This includes skills like content writing, copywriting, proofreading.
• Digital Marketing: Skills here include Seo, social media marketing and email marketing.
• Design and creative niche which includes skills like Graphic design, web design, UI/UX design etc.
  

Showcase your skills

Use WhatsApp to market Your freelance services and attract your potential customers to hire you.

5. Add a link to your website—Drive Traffic and Make Money

You can use WhatsApp to share snippets about your blogging and encourage your readers to read your blogs. This helps to position you as an authority in your niche.

Additionally, it helps you to build trust, promote referrals from your audience and ultimately make more sales.

6. Advertise on WhatsApp TVs

WhatsApp TVs have shown to be beneficial when trying to monetize your WhatsApp.

In essence, you can use WhatsApp influencers to promote your products and put yourself in front of your target audience. This helps you to give your business a wider reach which will in turn help you to get more prospects that need your product or services.

7. Coaching and consulting

Coaching and consulting are ways for you to promote your service or product on WhatsApp. People want to learn how you do what you do, and promoting coaching services on your WhatsApp status or groups is one crucial way to attract paying customers to yourself.

For instance, if you’re a virtual assistant working for Founders and CEOs, you can promote a coaching program on your WhatsApp status where you decide to teach interested people how to start out as virtual assistants.

8. Build a WhatsApp Community

Build a community of people who need your services on WhatsApp. Use this strategy to attract more people to your business as you will encourage community members to share the group link and invite their friends.

Moreover, building a WhatsApp community will improve your audience’s trust. This gives them room to become brand advocates.

Note: To increase your chances of finding your customers on WhatsApp, you need to build a strong contact list.

It’s one thing to have an amazing product, but its another thing to have your target audience in your space. Utilizing WhatsApp influencers for building your contact list is a good way to kickstart your journey of making money through WhatsApp

Another important thing to note is that you have to provide value. You’re no longer posting for your friends and family, you’re posting because you’re trying to make sales.

Therefore, your content has to be very valuable and engaging to your target audience. Resist the urge to always post memes, post content that will help your target audience to make informed buying decisions.

Conclusion

You can make money online without breaking the bank by utilizing WhatsApp as a platform to promote your business and build your customer base. Use the steps above to kickstart your journey to financial freedom.