AI copywriting tools are software programs that help business owners generate content quickly. For business owners, time is money and consistently creating engaging and relevant content for marketing takes a lot of both.
However, it’s possible to generate effective copy quickly without spending a fortune.
Harnessing the power of AI copywriting tools have made it possible for small business owners to create copy for their business efficiently.
This article therefore, will explore what AI copywriting tools are, the key features to look out for before choosing an AI copywriting tool, free tools you can use to create your copy and and how to effectively use these tools for your business. Let’s get right into it.
What is AI Copywriting?
AI copywriting is the use of artificial intelligence to generate copy for marketing and other business purposes.
What Are AI copywriting Tools?
AI copywriting tools are softwares that use the power of artificial intelligence to generate written content for a variety of marketing needs. These tools make use of natural language processing (NLP) and machine learning (ML) to understand language patterns.
These tools analyze a large amount of data and learns from it so when you provide a prompt, the artificial intelligence uses this knowledge to generate relevant text.
Although these tools generate impressive text, they do not produce perfect copy. Think of them more as a first draft to get you going and not as a finished job.
The primary goal of copywriting is to create content that attracts, engages and persuades your audience to take a particular form of action. These copywriting tools help you to achieve these goals while saving time and resources.
Key Features To Look For In An AI Copywriting Tool
There are a lot of tools that can help businesses create good copy. However, choosing the right tools, whether free or paid matters a lot in your content creation process.
Let’s look at the key features that will help you make an informed decision.
Ease of use
An AI tool with a user-friendly interface makes it possible for business owners with limited tech skills to navigate easily. Look for tools with clear instructions and a simple interface.
Content quality
These AI tools generate prompts based on the data it’s fed. Go for AI copywriting tools that produce good and quality output. Many tools offer free trials which is a great way to check the quality and decide on usage.
Content variety
Choose a tool that aligns with your specific content needs but can also deliver across other content types. Whether you’re looking for short copy, long-form copy or product descriptions, choose a tool that aligns with your business needs but also has room for flexibility.
Pricing
Understand the limitations that comes with using the free version of your preferred tool. Does it meet your needs or would you eventually need to upgrade to a paid plan?
Customer support
Choose tools that have a reliable customer support just incase you encounter issues.
6 Free AI Copywriting Tools You Need For Your Business
Let’s look at 6 AI copywriting tools that can help you efficiently craft better copy. These tools are free, however, they have paid versions. But their free version serves well.
1. ChatGPT
ChatGPT is an artificial intelligence chatbot developed by OpenAI and launched in 2022. This AI uses machine learning to generate output on different prompts ranging from articles to social media posts and even emails.
2. Headline Analyzer
A headline is the first thing a reader sees in a copy. This is the most important part of a copy because it solely determines if the reader will continue or just scroll past.
The headline analyzer helps to score your headline. A headline that contains a mix of power words, emotional words, common and uncommon words is usually ranked better. A headline analyzer helps you to tweak your headline till it becomes compelling and engaging to the audience.
3. Wordtune—AI tool
This is an AI powered writing tool that can paraphrase, rewrite, correct your grammar and help you make your copy clear and concise.
4. Hemingway Editor
A good copy is usually rated as a grade 5 write up. This tool helps in analyzing writing for readability. The free version doesn’t use AI but the paid version incorporated AI and creates more suggestions for better wordings.
5. Natural reader—AI tool
After drafting a good copy, it’s necessary to read it aloud in order to catch mistakes and even fluff. The natural reader makes this possible. This AI tool is a text-to-speech software that uses AI to read text aloud. It can read text ranging from pdfs to websites and emails.
6. Grammarly
This is an AI assistant tool that helps with grammar check. It’s an assistant because it’s not programmed to generate content like other AI writing tools but to assist you in correcting errors and rephrasing your sentences.
How To Effectively Use AI copywriting tools
AI copywriting tools are powerful tools used by business owners to create good copy in greater volumes. However, these tools shouldn’t be used as a plug and play template. Here are three ways to effectively use these tools for your business.
Provide a detailed clear instruction/ prompt: While using AI copywriting tools, there is a need to provide a detailed instruction into the AI in order to get an output close enough to what you need.
Edit and refine the content: AI copywriting tools can produce a complete sales page or even an email sequence with just one prompt. But the fact that it produced it doesn’t make it a perfect copy. Take your time to edit and refine your content while infusing your personality into the copy.
Use it for inspiration: AI tools should be used as tools for enhancing creativity and overcoming writers block. Your readers can easily differentiate a copy written with emotion and one void of it.
Additionally, these tools have helped to streamline the efficient copywriting process for businesses but there is a need for human oversight when it comes to using artificial intelligence.
Conclusion
For business owners, time is of great importance. The ability to consistently create engaging copy for your audience can feel daunting. But using the AI tools mentioned above, you can find yourself overcoming writers block and efficiently creating good marketing copy.
While tools like ChatGPT, Headline analyzer, Natural reader and Hemingway editor streamlines the copywriting process, your creative ability as a business owner is still needed to give your business that competitive edge that it needs.
Do you use any of these tools for your business? How do they serve you? Share your thoughts in the comment section.
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