The goal of every business owner is to attract more customers for their business. This is the exact reason why many business owners create a working strategy that will help them connect with their target audience and convert them to paying customers.

WhatsApp has become one of those messaging platforms business owners use for quick and efficient communication.

In this blog post however, we’ll discuss how creating a WhatsApp link can help you initiate conversation with your customers, it’s importance and how you can do this. Let’s dive in!

What Is A WhatsApp Link

A WhatsApp link is a link you can create that allows you to share your contact info and initiate conversations with people without saving contacts.

This is a lot handy for business owners as it gives potential customers instant access to their Dm. Let’s look at a few reasons why you should use a WhatsApp link.

Why You Should Create A WhatsApp Link For Your Business

Unless a potential customer is in dire need of your services, taking out the time to save your contact and allow it to reflect on WhatsApp can make the customer lose interest or even forget totally.

However, with a WhatsApp link, all your prospective client needs is one click on the link to be redirected to your inbox.

Below are the major reasons why you should create this link for your business.

Ease of communication with your customers

With your WhatsApp link, customers can contact you directly without having to manually save your number.

Higher Engagement

As a business owner trying to attract more customers for your business, creating a WhatsApp link makes it easier to connect to people.

How To Create A WhatsApp Link

Create a WhatsApp business account

A WhatsApp business account is preferred over the normal WhatsApp as this version offers features like automatic replies, catalogs, and analytics that helps you manage customer interaction.

Create Your WhatsApp Link

You can create a WhatsApp link using a simple url format provided by WhatsApp.
https://wa.me/phonenumber

Replace the text “phonenumber” with your phone number and include your country code.

For instance, if your phone number is 01234567890, your simple WhatsApp link can go like this https://wa.me/2341234567890

This link can be written on your phone notepad or directly on your WhatsApp text.

However, it’s important to be careful while creating this link to avoid making mistakes.
Therefore, test run your link once you’re done creating it.

Or you can use link generators like Walink to automatically create your link and avoid mistakes.

2. Add a prefilled message

This step is totally optional but necessary as the prefilled message is going to pop up once your potential customer touches the link. This makes the whole process easy for your customer.

Here’s the format for this

https://wa.me/phonenumber?text=message.

It’s important to note that while crafting the message, you’ll have to replace supposed spaces with %20. This helps the message to display correctly.

Here’s an example.

https://wa.me/2341234567890?text=Hi%20i%20am%20interested%20in%20the%20services%20you%20offer

Remember: No spaces all through, create the link carefully and test run it before sharing it.
This brings us to our next step.

4. Share your link

You’ve successfully created your WhatsApp link, the next step is to share it in platforms where your target audience can find it. You can post it on your:

• Email sign off: After creating a compelling and relevant email, you can ask interested individuals to reach you directly on WhatsApp and then you add the link. This eliminates stress for interested customers as all they have to do is click on the link.

• Social media profiles: Your social media profile is one place that will help you attract lots of customers if you post your link strategically. You can use it as a form of free consultation and add your link as a means of reaching you.

• Website contact page: Add your WhatsApp link to your website’s contact page. This helps visitors reach you instantly without searching for your contact details.

How to attract customers with your WhatsApp link

Successfully creating a WhatsApp link is one step. However, you need to be able to use this link to attract customers to your business. Therefore, let’s look at the strategies you can use to ensure that your WhatsApp link drives more traffic to your business and improves customer engagement.

1. Offer Exclusive deals

You can promote special offers or early bird access discounts on your social media platform. You can then encourage interested candidates to contact you on WhatsApp.

This is a very good way to attract customers to your business because adding your whatspp link as a way to contact you increases customer trust.

In addition, be sure to mention this incentive whenever you share your WhatsApp link.

For instance, let’s say you’re a into the perfume business. When promoting your business on instagram, you can talk about your 20% discount off for your Christmas sales asking whoever is interested to click on your WhatsApp link.

Now, to make it easier, your WhatsApp link should already carry a prefilled message. Something like this “Hi, I’m interested in your perfume discount.

This is a simple yet effective strategy for connecting and engaging directly with potential customers.

2 Run contests or giveaway

No matter how many times businesses run contests or giveaways, people will always be interested.

Therefore, you can run a WhatsApp contest where participants need to send a a message to be qualified. You can even promote this better using WhatsApp TVs or influencers that will help you spread the word.

In addition,this helps you to increase engagement, but it also helps you to grow your contact list and ultimately make more sales.

3. Provide customer support

Due to the high open rate of WhatsApp, you can use this platform for customer support and interaction. Promoting your link on different social media platforms where you’re active and asking your audience to reach you in case of any enquiry is a good way to attract customers to your business.

Conclusion

Creating a WhatsApp link is one of those simple yet effective strategic ways to attract more customers for your business.

Therefore, by placing your link strategically in the places we mentioned in this post, using WhatsApp business features and delivering excellent customer service, you’re well on your way to making the most out of your business.

Therefore, go ahead and create those simple customizable links for your business.

I hope you enjoyed reading as much as I enjoyed writing this.

Check out Dailyinfluencing Blog for more updates on how to make the most out of your business as a Nigerian.