How To Attract Your Audience On Social Media

Stephanie Okereke October 31, 2024 Social Media Marketing

As of 2024, there are approximately 5.22 billion social media users worldwide representing 63.8% of the global population. In the same way, millions of businesses worldwide have active profiles on platforms like Facebook, instagram, LinkedIn, Twitter and WhatsApp.

These social media platforms have become an essential tool for businesses of all sizes to connect with their target audience, promote their brand and drive sales. With so many social media platforms, some businesses find it hard to choose the right platforms to build their brand and attract their potential customers.

Which is why in this post, we’ll look at what social media is, why it’s important and how to attract your audience on social media.

Table of Contents

Social media is a collective term for platforms that focus on bringing people together to create, share, exchange informations and collaborate in a virtual community.

These platforms have shown to enable communal activity and can be used to make friends and conduct businesses.
Social media has helped a lot of businesses become global, yet most people find it hard to locate their customers in the midst of the crowd.

One of the most important aspects of social media is the ability of people to stay connected regardless of their geographical location. These platforms have helped people build relationships and attract customers for their business.

Social media has become a part of our daily lives and most times, it’s the first step a business takes when trying to go global.

1. Know your audience

Before you start putting out content to attract your audience on social media, the basic step to take is to identify who this audience is and know them like you know yourself.

This includes conducting extensive market research that gives you detailed insights you can use to create a buyer persona.

This includes their demographics, interests, pain points, desires and behavior pattern.
When you’re able to achieve this, you can pick out your audience from the crowd with as much ease as possible.

You can reach the right people with the right message, build deeper connections and tailor your call to actions to their specific needs.

2. Choose the Right Platforms

With so many social media platforms available now, choosing the right platform is important for reaching your target audience.
To choose the right platform, you have to identify where your audience is most active.

Some leading platforms and what they offer:

Facebook: Has a broad reach and diverse user base. This is the most used social media platform having about 3.07 billion users worldwide. It’s effective for building brand awareness and community.
Instagram: This is a highly visual platform, having about 2.4 billion users. This platform is ideal for showcasing products and services. Has strong engagement potential with the younger audience.
YouTube: A video format platform used to showcase products, tutorials and brand stories. This platform helps to build a loyal following and foster brand loyalty.
WhatsApp: WhatsApp is perfect for customer service, sales and team collaboration. It is a platform that focuses on building strong relationship with customers.
TikTok: A short form video platform that is highly engaging and popular with the younger audience. Great for creative content and viral marketing.

Each of these platforms have what makes them unique, but ultimately, choosing the best platform or platforms for your business depends on your specific goals, target audience and services provided.

3. Create High Quality Content

You’ve already identified your audience and chosen a platform where they’re most active in, therefore, the next thing to do is create quality content that will draw them in.

It’s no news that content is king. To capture your audience’s attention, you need to consistently put out content that are relevant, compelling and informative. Your content format will mostly depend on the platform of your choice.

Use great visuals that will stop scrolls and make them want to understand the information you’re trying to share.

4. Engage With Your Audience

People love connecting with people. And the best way to foster connections with people is by actively engaging with them.

Respond to the comments on your post on time, engage on their own posts. Ask relevant questions, send DMs. Show them that you care and that they’re the reason you’re doing what you’re doing. People love authenticity and the best way to show it is by engaging with your audience.

This is key to building a strong relationship with your customers.

5. Utilize Influencers

Influencer marketing has become a popular and powerful strategy for businesses to reach a wider audience and increase brand awareness.

Social media influencers are people who already have a large and loyal follower base and have been tagged as people of authority in their niche. These set of people already have a built in audience that trusts their recommendations.

When you collaborate with an influencer who has a genuine interest in your business and is aligned with your target market, you will be exposed to a wider audience who will greatly boost your brand visibility.

And if you’ve been putting out relevant and engaging content, this audience will stay not because of the recommendation, but because you’ve been able to retain them for yourself.

6. Be Consistent

There are a lot of businesses on social media. More so, there are businesses that target the same kind of audience as you. To be in the forefront of your audience’s mind, you have to be consistent.

Being consistent is more than just posting regularly, it’s about sticking to one thing. Maintaining the same brand tone and visual style.

You will not be able to attract anyone on social media platforms if there’s no activity on your page.

For instance, Imagine when you’re trying to buy a product online, will you patronize a business that is active and posts consistently or one whose last post was two months ago? Exactly!

Nothing kills a business faster than being inconsistent. When you start being consistent with posting relevant and engaging content that your audience are looking for, you will attract new followers and also gain customers.

Paid ads also known as pay per click is a marketing strategy that helps you attract your audience. When done properly, paid social ads can promote your content and help you reach new people.

Social media ads work differently for the different platforms but one thing is consistent. To win with paid ads, you have to define your target audience.

This helps your ads reach the right people you’re trying to attract.

Conclusion

Your audience is out there on social media looking for you, but you just have to put in the necessary work to attract them to yourself.

The best part about attracting your audience on social media is that when you do it well, they’ll turn to loyal customers and fans.

For instance, remember that woman at the market who sells skincare products that you patronize, on the days she doesn’t have the product you’re looking for, you either get a new one she recommends or you wait till she restocks. That’s the power of attracting your audience. They’ll glue to you like gum and this helps a business to make sales, which is the goal of every business.

Use the steps listed above to attract your audience to yourself and watch your marketing efforts yield results.

FAQ’s

1. What if I can’t find my audience on social media?

There are approximately 5.22 billion social media users. Trust me when I say your audience is active on one or two social platforms however, you need to apply the steps listed above to find them. They won’t trust you immediately, but once they discover that you have answers to their problems, they’ll start coming little by little.

2. How do I put out content that will be relevant to my audience?

Always have one person in mind when creating content, that is, don’t try to solve all of your audience’s problems, try to solve one person’s pain point with your content and watch it work for all.

3. How often should I post on social media?

When it comes to posting, consistency is key. Develop a content calendar that works for you and stick to it. Don’t put out content that are not relevant because you want to post and also, don’t leave your social media page without any activity.