The word “strategy” has left so many small business owners in a confused state. Most times, you end up thinking you need a special plan in order to put strategies in place especially for your business. In the ordinary sense, strategy is defined as the overall plan designed to achieve a long term goal.

Likewise, this applies to business owners. To create a business strategy, you need to draw a plan that is supposed to help you achieve whatever marketing campaigns you want to run.

This blog however, is not here to explain what strategy is, but to show you WhatsApp marketing strategies that you can use to grow your small business.

It is pertinent to understand that growing a business on WhatsApp is not easy. The family and friends you have there will not give you the kind of revenue you want as a Nigerian.

Therefore, creating a strategy is the very first step in reaching your marketing goals on WhatsApp.

Let’s skip all the chit-chat and get into the article—shall we?

What is WhatsApp Marketing?

WhatsApp marketing is simply the process whereby businesses market their products and services on WhatsApp. This also includes brand building, lead generation and ultimately sales.

But, as simple as it sounds, you need to put in real efforts in order to create a WhatsApp marketing strategy that creates a flow of income for you.

Let’s look at the major marketing strategies every small business owners needs to put in place in order to grow their business on WhatsApp.

The Ultimate WhatsApp marketing Hacks for business growth

There are many strategies used by different business owners and top brands to maximize their WhatsApp. However, this post has gathered the most important ones you can’t do without into one single post.

They might sound simple, and truly they are. But you won’t get results if you don’t implement the steps you learn below. Let’s get right into it.

1. Know your audience

You want to grow your business on WhatsApp, then you have to know your audience like the back of your palm. This is the first and most important strategy for your business growth as it lays the foundation for every other thing you set out to do.

To know your audience, you have to create a detailed persona of who you offer your products or services to. Being detailed is a key step in this process as not everyone can be your target audience.

There are a few things to put in place when creating a buyer persona. This includes:

• Audience demographics: This includes the age, gender, occupation and location of the people you want to offer your products or services to.
• Psychographics: Create a detailed list of their behaviors and belief system.
• Pain points: The main reason why you’re selling your product of service is to help your audience get past a particular problem. Therefore, you need to create detailed pain points of your target audience. This makes it easier to put out targeted content that will speak directly to them.
• Desires/ Outcome: Every sale made at every point in time happens because of how well your product can help your audience get past their pain points. Therefore, to know your audience, you need to know what outcome they expect to get in the nearest future.
  

2. Create a WhatsApp Business profile

The WhatsApp business platform was created to help business owners utilize extra features on the WhatsApp platform. This therefore, is an important WhatsApp marketing strategy that you can’t skip.

As a business owner, the primary WhatsApp platform created to aid communication between users cannot serve you fully. Therefore, it’s very important that you create a business profile that will help you streamline your marketing campaigns on WhatsApp.

3. Influencer collaboration

WhatsApp influencers are individuals who have built authority on WhatsApp. Collaborating with a WhatsApp influencer is an important step as this helps you create more awareness for your brand.

Also, using this marketing strategy for your WhatsApp business will help you gain more contacts of people who are interested in the product or service you offer.

However, not any kind of influencer is right for your business as not all of them can align to your brand goals and objectives. But this shouldn’t be a cause to worry as Dailyinfluencing.com can match you with the right WhatsApp influencer for your business.

4. Create a sense of exclusivity through groups

Create a group for your audience. Ask for permission before adding members to the group. Use this group as your own WhatsApp family where you get to share updates about your products or services before they become public.

Here are a few ways you can utilize WhatsApp groups for your marketing strategy.

Share industry news and trends

Sharing industry updates is one way to keep your audience in the loop. This also helps to keep them engaged and reduces the number of exits from your group.

Moreover, sharing industry news with your audience and asking for their opinion helps to increase familiarity between you and your customers. This makes communication easier and seamless.

Offer additional services on your WhatsApp group

Use your WhatsApp group to introduce your audience to other additional products or services that you offer. For instance, if you’re a digital marketing coach, you can upsell your audience to buy your digital marketing books that can help them make more money.

This strategy creates room for more revenue streams and provides a way for your audience to learn more.

Encourage user generated content (UGC)

User generated content is a form of content where a customer who has used your product or service creates a content around it.

This helps to build authority for you as a business owner because the content is coming directly from a user (customer).

Therefore, you can encourage your customers that has used your products or services to create content about it.

This strategy has helped lots of business owners to increase brand awareness and make more sales on WhatsApp.

5. Create broadcast lists

Just like the name implies, a broadcast message is a type that you send to more than one individual at the same time.

You can segment your audience, create broadcast lists and send out targeted and personalized promotional messages.

This WhatsApp marketing strategy helps to keep your audience updated about your services and also makes them feel seen.

6. Personalize your interactions

WhatsApp has always made interactions with individuals very personal. Therefore, you need to pay apt attention and pick up little details about your customer.

This can include their birthdays, names and any other important info you can use to personalize your interaction with them.

7. Automate your messages

This has been made possible using the WhatsApp business platform. Automate your greeting and away messages to avoid keeping your customer hanging for a longer period of time.

You can also create quick replies using symbols that can help you attend immediately to frequently asked questions.

8. Make good use of the catalog feature

The catalog feature on WhatsApp business enables you as a a business owner to put out your best items on your WhatsApp profile. This strategy works so well for e-commerce business owners.

Make good use of the catalog section to showcase your best products.

9. Integrate your WhatsApp on your website

Most times, customers want to be very sure of the product they’re about to buy from you. Integrating your WhatsApp link on your website is a strategy that top business owners use to draw more traffic to their WhatsApp.

10. Utilize the short link feature for your social media platforms.

The short link is a link created for you immediately you create a WhatsApp business profile. This link helps individuals to automatically start a chat with you once they click on it.

This short link can be posted on your active social media platforms to help move traffic to your WhatsApp. This marketing strategy can help you build more relationship with your potential customers and ultimately make more sales.

Conclusion

You’ve seen many people especially top brands, use WhatsApp to market their products or services.

And then you begin to wonder “I think whstsapp is against me”. “I can’t ever make this work”.

However, I hope this post has given you all the clarity you need to kickstart your sales in WhatsApp.

And you always need to remember: Sales do not happen immediately. You have to build trust and gather enough authority to make sales. And WhatsApp just has everything you need to make that happen.

So get to work, implement these WhatsApp marketing strategies and watch your business take a turn for good.