The WhatsApp messaging platform has amassed over 2 billion users in 180 countries, easily making it the biggest messaging platform in the world.
With WhatsApp’s ability to provide simple, secure, and reliable messaging interface, people all over the world love to use it and stay in touch.
Families, friends and even colleagues normally use WhatsApp as a first point of contact.
The best part? Users love it – The WhatsApp messaging platform has an open rate of about 98% which is way more than the open rate of emails.
This is what this blog post is going to entail. Reasons and reasons why you should choose this messaging platform both for your personal use and for your business.
The WhatsApp Messaging Platform—What Makes it Stand Out
WhatsApp messaging platform is a communication platform that allows users to send text messages, make voice and video calls, share photos, videos and documents for free.
This messaging platform started out as a means to help people stay in touch while reducing the charges that apply when using SMS.
However, over the past few years, WhatsApp has grown and evolved not just as a communication channel, but as a means for businesses to stay in contact with their customers. This helped to build customer relationships and improve sales.
To make this easier, Whstsapp created a secondary platform known as the business platform in 2018. This secondary platform gave small business owners the edge they needed to maximize WhatsApp and what it had to offer.
It’s safe to say that even after 15 years, this platform still has a lot of updates and amazing features up its sleeve.
But, one notable and consistent feature with this messaging platform is its ability to maintain the “no ads rule”—even after 15 years.
Let’s look more in-depth at the reasons why you should go for the WhatsApp messaging platform.
7 Compelling Reasons to Choose WhatsApp Messaging Platform
This messaging platform has always topped other messaging apps whenever it comes to user-friendliness. Here is a platform where all you need to sign up with is just a phone number. I mean, who doesn’t love ease??
1. WhatsApp’s Huge User Base and Global Reach
I know, I’ve said it so many times. And I guess it’s safe to say I have an inkling towards this platform.
Who wouldn’t? For a platform that has over 2 billion monthly active users, and still serves its audience for free—I definitely would.
Also, with its huge user base, WhatsApp has made it easy to connect with people globally.
Moreover, businesses can utilize this opportunity to maximize visibility and engagement—especially for a small business owner.
2. End-to-End Encryption
WhatsApp prioritizes it’s users privacy using what Is called an end-to-end encryption. This simply means that messages you send and receive can only be read by you and the sender.
Although, different countries are beginning to show concerns about this end-to-end encryption of WhatsApp. Hinting on the inaccessibility of the messages, we don’t know how long it’s going to last.
However, countries like China and Iran has banned WhatsApp and India, which is WhatsApp’s biggest user has been seeking access to those encrypted messages.
Despite all these, WhatsApp still stands it’s ground on protecting user privacy.
3. User-friendly interface of the WhatsApp messaging platform
WhatsApp’s friendly interface makes it very easy to setup the account. This also made it possible for the platform to grow and evolve as much as it has.
Although WhatsApp is updating, evolving and putting out new features every now and then, it still maintains its user-friendliness which makes it easy for people of all ages to use this platform with ease.
4. Improved Customer Engagement and Support
The use of the WhatsApp messaging platform by business owners has helped them to foster long-lasting relationships with their customers.
WhatsApp’s conversational interface like the voice and video calling etc, has made it very easy to work efficiently with customers and maintain trust and loyalty.
WhatsApp enables business owners to provide personalized support, fostering strong customer relationships.
Features like quick replies, chatbots, catalog feature, short link and multimedia messaging has helped to efficiently improve customer engagement.
WhatsApp’s interface ensures seamless communication, boosting customer satisfaction.
5. Multiple Messaging Formats
The idea of this platform at the beginning was to provide seamless communication between users. But shortly after it was created, users started enjoying the ease and the ability to use the platform without spending so much.
This led the founders to upgrade it by adding the multimedia feature on the platform.
Although in the care of Meta now, this platform continues to grow and provide its users with the same ease it did in the beginning.
However, WhatsApp supports different messaging formats such as text, voice calls, video calls, voice messaging status updates, etc.
6. Business Tools
When WhatsApp figured out it’s primary platform could not serve the needs of business owners, it created the WhatsApp business platform.
This platform was designed specifically for small and medium sized business owners. With the creation of WhatsApp business, automation of messages has never been easier.
In addition to that, businesses can now integrate WhatsApp into their different social media handles and even website.
7. Automation and Integration Capabilities
The automation and integration capabilities was made possible using the WhatsApp business API.
This powerful business software makes its possible for business owners to integrate WhatsApp into their existing systems, schedule messages and auto respond to most of the customers queries.
This has helped to improve productivity for business owners especially for those who wear many hats.
Click here to read up on the WhatsApp business API.
Additional Benefits of this messaging platform
- Cost effective: WhatsApp has eliminated the need for expensive SMS or phone calls.
- Efficient communication: It’s instant messaging capabilities ensures swift communication.
- Scalability for growing businesses: One of the best platforms to use as a small and medium sized business owner.
- WhatsApp web: Ability to be used on android, IOS and even on a computer.
Conclusion
The WhatsApp messaging platform has grown and it is still growing. This platform has provided its users with tools needed to scale especially as business owners.
With many more updates still rolling out, I can’t wait to see what other features this platform has up its sleeves.
